Category: Experience Design, Virtual Reality,

               Product Design

Team: Hyphen-Labs

          Ashley Baccus-Clark

          Ece Tankal

          Carmen Aguilar y Wedge

          Nitzu Bartov

          Todd Bryant

          Halime Maloof

          Lajune Mcmillian

          Michelle Cortese

          Adam Harvey



          Mert Çetinkaya

          Dyane Harvey

          Ludmila Leiva

          Adam Sobolew

          Future Media Labs

          Mind Traveler Design





NeuroSpeculative AfroFeminism (NSAF) is an award winning  three-part digital narrative that sits at the intersection product design, virtual reality, and neuroscience.   Inspired by the lack of multidimensional representations of black women in technology. The NSAF products range from sunblock for traveling through the multiverse, to earrings embedded with cameras that offer protection and visibility, the vr experience is set in a Neurocosmetology lab where black women are pioneering techniques of brain optimization and cognitive enhancement. Finally, scientific research exploring the neurological and physiological impact of showing images of empowered black women as well as content made for and by women of color.


NeuroSpeculative AfroFeminism (NSAF) is a cross-platform project grounded in several applications of technology including product design, virtual reality (VR), and social-psychological/cognitive impact/biometric/fMRI research. Our core technology explores parallax and real-time rendering inside of Unreal4-a game engine software framework-to create a active audio/visual virtual reality experience. Embodiment is augmented with the Oculus Sensor tracker and headset to allow for room scale immersion and positional feedback. VR is the immersive platform that transports our viewers into a NeuroCosmetology lab, a reimagined black hair salon, placing the viewer into a black woman’s body giving a glimpse into a speculative future of black women pioneering brain research and neuromodulation through the culturally specific ritual of haircare.


NSAF has been shown at Sundance Film Fest, SXSW, Tribeca Film Fest (Jury Honorable Mention), Gray Area Art & Technology Festival, Primer Speculative Futures Conference, School of the Art Institute of Chicago, Stony Island Arts Bank & Rebuild Foundation, New Inc: Versions Festival, Refinery 29's 29 Rooms.